Keywords are divided into two primary groups based on search volume. Keyword stuffing in a web page should be avoided. Keywords that have no monthly searches are believed to generate little to no traffic and therefore of little value for SEO. Good keywords that are highly competitive are less likely to rank in the top. Most search engines use an internal quality system to check website relevance related to possible keywords, a non-relevant keyword is unlikely to rank well for a website.

Good keywords are closely related to the subject of the website. There are three essential concepts to consider when conducting keyword research.

The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword main keywords might be very difficult to rank due to high competition. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. It is good practice to search for related keywords that have low competition and still a high number of searches. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. The process of keyword research involves brainstorming and the use of keyword research tools. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Once they find a niche keyword, they expand on it to find similar keywords. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Keywords are related to queries which are asked by users in search engines. Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information.

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